For Le Specs it is important for customers to be able to go somewhere and try their products, as people “like to physically try on spectacle frames or sunglasses prior to making a purchasing decision” (Passport 2024). Although Le Specs does not own any permanent physical store locations, their products are available through a variety of stockists, as well as having their own pop-up stores. This enhances Le Specs’ ability to target a wider range of consumers.

Le Specs does not have any permanent brick-and-mortar stores but has operated several pop-up locations. The brand strategically uses these pop-up stores increasing brand awareness. These temporary retail spaces serve as effective marketing tools, generating media coverage and word-of-mouth promotion (Picot-Coupey, 2014).  Some of Le Specs' pop-up stores have been located in shopping centres in Beijing, Chengdu and Berlin, and in department stores in Melbourne and Sydney. Additionally, pop-up stores provide the opportunity for brands to offer consumers an immersive experience, which can enhance customer engagement.

Le Specs products are stocked in fashion stores, like Universal Store and General Pants & Co., whose target audience is of a younger demographic who seek out affordability and trendy pieces. They are also stocked in department stores such as Myer and David Jones, which favour convenience shoppers. Additionally, Le Specs products can be found in optical stores, which focus on glasses as a solution to various optical needs.

Having partnerships with travel retailers, such as Heinneman and Lotte, allows Le Specs to capture the attention of international travellers, offering convenience for people on the go. Partnerships with large duty-free operators ensure that Le Specs Eyewear is featured in major travel hubs, with high foot traffic. Travel stores are beneficial for a brand like Le Specs, as airport retail attracts a mix of global shoppers and can create a sense of urgency through exclusive collections and duty-free pricing.