Le Specs offers a range of eyewear available in women’s, men’s and unisex styles, positioned in the mid-market with its affordable prices whilst offering a luxury look. The brand describes itself as being most notably known for its “iconic and innovative sunglass collections” (Le Specs 2025), although its product offering also includes blue light and optical glasses, as well as accessories.

Le Specs’ offers timeless styles with contemporary elements, catering primarily to a Gen Z and millennial consumers who seek a fashion forward and trendy look. Additionally, they offer bold and playful styles that feature bright colours, unique silhouettes, and intricate detailing, catering to Gen Z consumers who value self-expression and individuality. They also offer accessories so that consumers can add some personal style to their frames as well as sunglasses care products. 

Le Specs product campaigns tend to be youth-driven and fashion forward. The brand has utilised advertisement to align themselves with the views of their primary consumers, as seen in the ‘Le Sustain’ campaign, it showcased frames ‘ made out of 77% recycled plastic - and 23% meadow grass’ (Steiber 2020). Le Spec also uses celebrity endorsements to promote their products to younger consumers, with the likes of Bella Hadid, Beyonce and Rihanna. 

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