Playground Consultancy has partnered with Le Specs to develop a strategic Luxury Travel Collection, strengthening brand presence in the travel retail sector and beyond.

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This project will leverage our industry knowledge to craft an innovative and commercially impactful strategy that enhances Le Specs’ positioning in the luxury travel space. By tapping into evolving consumer trends, we will create a collection that resonates with modern travelers, particularly Millennials and Gen Z, who seek innovative, stylish, and sustainable eyewear. Through targeted branding, and strong retail partnerships, we will ensure optimal product assortments and in-store visibility while incorporating sustainability-focused innovations to align with eco-conscious consumer preferences.

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By integrating these elements, the Luxury Travel Collection will capture attention and drive sustained annual growth for Le Specs in the competitive travel retail market.​