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​MOCK-UPS
POLAROID - PHOTOS
The “Send Your Postcard” Booth, which blends analogue rituals with digital technology. Designed to resemble a retro 1970s post office, the booth allows customers to take a vintage-style photo via a branded photo booth. The resulting Polaroid-style image can be attached to a city-themed Le Specs postcard, which shoppers are invited to personalise with a short message.
When scanned, the postcard’s QR code launches an AR experience on the user’s phone,
layering interactive digital elements over the physical postcard design.
​Once activated via the AR postcard, users can explore a 360° video on their phone, allowingthem to look around and experience a reimagined version of the city as it was in the 1970s.
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